Apple's Siri Gambit: Why Fumbling AI Assistant Features Could Be Strategic
Apple is rebasing Siri on Google's Gemini at WWDC 2026, positioning itself as a middle player in the AI-assistant race—and that may be an advantage.
Apple is rebasing Siri on Google's Gemini at WWDC 2026, positioning itself as a middle player in the AI-assistant race—and that may be an advantage.