Amazon's Alexa for Shopping now generates custom designs for branded merchandise, consolidating design and fulfillment in one platform and challenging Redbubble, Printful, and Shutterfly.
Amazon embeds AI-powered product customization directly into its Shopping app, letting users create print-on-demand merchandise without design skills.
Google unveiled a cross-retailer shopping cart powered by Gemini at I/O 2026, enabling price tracking and autonomous purchasing while competitors retreat from AI-driven commerce.
Google launches a cross-platform shopping aggregator and autonomous payment system designed to let AI agents complete purchases on users' behalf with preset constraints.
Amazon's new 'Join the Chat' feature lets shoppers direct real-time AI-narrated answers on product pages by text or voice.