Apple's Siri Gambit: Why Fumbling AI Assistant Features Could Be Strategic
Apple is rebasing Siri on Google's Gemini at WWDC 2026, positioning itself as a middle player in the AI-assistant race—and that may be an advantage.
Apple is rebasing Siri on Google's Gemini at WWDC 2026, positioning itself as a middle player in the AI-assistant race—and that may be an advantage.
Microsoft redesigns Copilot with a 2x speed improvement and progressive disclosure for more structured responses.
Rivian's chief software officer argues that AI assistants, not traditional controls, will define the next generation of car interfaces—and that's a bet the company is willing to make alone.
A TechCrunch review finds Amazon's AI wearable useful for meeting transcription but struggles with accurate speaker identification and raises surveillance concerns.
iOS 27's new Siri will let users auto-delete conversation histories as Apple bets privacy can differentiate its AI assistant from competitors.